AD Welder is a one-man metalwork operation in central Serbia. Twelve years of structural welding, custom fabrication, and on-site repair — handled without a logo, a website, or a single business card. We built the identity that finally matched the work.
A welder doing the work of three.
A brand doing the work of none.
Heavy, geometric, no ornament.
Two assets. Zero compromise.
WELDER. Wordmark
Primary. Stacked or inline. Used wherever the full name needs to read.
Monogram
Secondary. Used wherever space won't hold the full name — truck doors, hard hats, favicons.
Built to read. Not to decorate.
Display — Archivo Black
No taper. No flourish. No apology.
Heavy geometric sans. Used for headlines, the wordmark, and anywhere the brand needs to plant its feet.
Body — Inter
Custom metalwork, structural welding, and on-site repair. Twelve years of experience. Available across central Serbia.
Neutral sans. Used for body copy, captions, invoices, and the website.
Iron
#1A1D22Primary dark. Backgrounds, type, the work surface.
Steel Dark
#2D3748Secondary surfaces, panels, structure.
Steel
#4A5568Mid-tone. Body type and supporting surfaces.
Graphite
#718096Detail, secondary type, captions.
Silver
#CBD5E0Light surfaces, paper stock, contrast.
Same mark. Every surface.
Worn on the job.
Built into the kit.
Heavy stock. Heavy ink.
The brand opens the door. The craftsmanship closes the deal.
— Notes on AD Welder, 2026