Essays, opinions, and occasional rants — written between projects. No content calendars, no SEO stuffing, just things I've been thinking about.
brand identityMarty Neumeier wrote The Brand Gap for companies with brand departments. I read it with a florist on the phone who is fairly sure a logo is a picture of a flower — and the bones still hold at the scale of a one-room studio.
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studioAn honest case for working alone, written by someone who isn't entirely sure she'll always work alone — but who knows what would be lost if she didn't.
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brand identityMost working designers are competent. Skill isn't the question. Whether they're the right designer for your project — and whether they think before they decorate — is.
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brand identityA boutique owner came to me last year with a sentence I've now heard from four other clients. This is what was actually wrong, and what aesthetic alone can't fix.
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brand identityMost brand identity processes are five steps in different colors. The labels are interchangeable. What changes is how much actually happens inside each.
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brand identityA working designer's argument against the typefaces small businesses keep choosing — and a quieter one for the ones they should.
Read the ArticleIf something on this page made you think "maybe," I'd rather hear about it than watch you close the tab.
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