Case 010Landing page2026

One command center.Not eleven browser tabs.

AskBitsy is an AI logistics platform. What was designed and built here is the landing page — one scroll that has ten seconds to sell the product to a freight forwarder.

The AskBitsy marketing site open on a laptop
askbitsy.com — the home page, the platform diagram orbiting the Bitsy core.
Client 01

AskBitsy

Scope 02

Landing page, Design System

Year 03

2026

Location 04

Belgrade, Serbia

01/Brief
AskBitsy

The problem was not the features.It was credibility.

A freight forwarder's day is spent in eleven places at once — a carrier portal, a spreadsheet nobody owns, an inbox with the Bill of Lading buried three replies deep.

AskBitsy sells to teams who have been promised a single pane of glass before. The site had to look like infrastructure, not a pitch deck.

One page carries all of it: no salesperson, no demo, no second chance. It convinces on the first scroll or the visit is over.

02/Goals
01

Look like infrastructure

Enterprise buyers trust dense, precise, unexcited interfaces — not marketing gloss.

02

Show the product, don't describe it

Real container numbers, real routes, real status chips — on the marketing page itself.

03

Look like the product itself

The page borrows the product's type, color and component logic, so the demo never feels like a bait and switch.

04

Bilingual from the start

English and Serbian, because the first customers move cargo through Southeast Europe.

03/Palette

Color that rations attention.

Near-black navy, the color of a dispatch screen at 6am. The cyan-to-blue gradient marks live data and nothing else.

Deep Space

#050912 · Ground

Signal Cyan

#00E6FC · Live

Sky

#00B4EB · Mid

Signal Blue

#0060FF · Action

Starlight

#EAF2FF · Type

04/Typography

What the system wrote, what a person wrote.

Space Grotesk for the numbers. Inter for the words.

Space GroteskSystem output

MSKU 743 118 2

InterHuman voice

Where is my container?

Screens
The top of the AskBitsy landing page
05/Control panel

This page is the demo.Before the form.

A working control panel on the marketing page — real container formats, live status chips, an on-time rate. Enterprise software gets sold on the demo.

askbitsy.ai / control-panel
1,286Active shipments
842In transit
96.7%On time
12Delayed
ContainerRouteModeStatusETA
OOCU7342006ShanghaiKoperOcean In transitMay 31
MSDU6610458NingboHamburgOcean In transitJun 02
MSCU9876543ShanghaiRotterdamOcean At customsMay 27
CMAU1234567BusanRotterdamOcean DelayedJun 05

The shipment table, drawn in markup on the page itself — no screenshot involved.

06/Bitsy AI

“Where's mycontainer?”Answered,with sources.

The assistant does not chat. It answers in the table's own typography, and every answer carries its source.

  • Shipment
  • Document
  • Milestone
Bitsy AI
● Online

Where is MSCU 9876543 and what is still missing?

09:42 Seen
Shipment AssistantMSCU 987 654 3 is at the Port of Koper, onward to Belgrade.
Port of Koper Belgrade
ETA · Mar 15
Customs · In progress Commercial Invoice Ready Bill of Lading Ready
09:42

Is it cleared for customs pickup yet?

09:43 Seen
Bitsy is typing…
Message Bitsy…
The security and compliance section on the page
The request-access form section on the page
07/Result
AskBitsy

Show the actual screen.

The page gets straight to the product. The demo form sits at the bottom of a scroll that has already shown the buyer what they'd be buying.

English and Serbian from day one, whether the cargo moves through Koper or Rotterdam.

Every competitor promises “end-to-end visibility” over a container ship at sunset. The differentiator was simple.

Screens
The top of the page on a phone
The platform section on a phone
The Bitsy AI section on a phone
08/What was delivered
Landing page design and build
Control-panel section, drawn in markup
Bitsy AI assistant section
Design system — type, color, components
English and Serbian localization
Demo request flow
09/Notes
On the work
Nobody buys a dashboard.
They buy the end of the guessing.

— Notes on AskBitsy, 2026

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