A modern barbershop in Belgrade. A website that loads in under a second and books appointments in two taps.
Imperial is a barbershop on Bulevar Despota Stefana that has been cutting hair since 2012. They came with a template website that didn't represent the room. We rebuilt it from scratch — bilingual, mobile-first, with a real online booking platform, an interactive pricing grid, and a dark mode for the people who use the site at night.
Replace a template. Build a room.
Match the room. Earn the booking.
In-store, online.
Black, white, gold. The same restraint as the actual shop — nothing decorative, nothing competing for attention.
Mobile-first.
Designed for the phone in someone's pocket on the way to work. Down to 320px, no detail breaks.
Two taps to booked.
A booking button on every screen. Path from landing to appointment confirmed — two taps, no funnel.
Light and dark.
Two themes built from one palette. The site reads as well at 2pm as it does at 10pm.
One typeface. Two voices.
Imperial Barber Shop
Geometric sans, used heavy. Carries the brand name, section headers, and the booking CTA.
modern style — tradition — our services
Same typeface, italic regular. Used for sub-headers, service names, and the small editorial touches.
Onyx
#0A0A0A
Primary dark. Type, dark mode background, CTAs.
Charcoal
#2A2A2A
Featured cards, body type, secondary surfaces.
Gold
#C4A265
Single accent. The dot. The booking confirmation.
Stone
#F5F5F4
Light surfaces, card backgrounds, page neutral.
Paper
#FFFFFF
Light mode background. The room with the lights on.
The shop has a feeling when you walk in. The website finally has the same one.