Brand Identity & Logo Design

A logo is not a brand. You need the system underneath it.

Most businesses buy a logo and find out six months later that they still can't make an Instagram post look like themselves. We build the part nobody sells you — colour, type, layout and the rules that hold them together — so everything you make from then on already looks like you.

Start a project Free consultation

years designing brands: 6+
identities delivered: 30+
weeks start to finish: 4–6

brand identity logo design visual system brand guidelines colour palette typography packaging design print-ready files rebrand

Sound familiar?

Your business grew up. Your brand didn't.

These are the four things people arrive with. Each one costs you the same thing, quietly, every month — being forgotten by someone who already met you.

You have a logo and nothing else
One file, usually a PNG with a white box behind it. The moment you need a business card, a shopfront or a story template there's no rule to follow, so every new piece gets invented from scratch and none of them match.
Every post looks like a different company
Three people making graphics, three sets of fonts and three slightly different blues. Recognition is built entirely on repetition — and nothing here repeats.
The printer keeps asking for files you don't have
Vector, CMYK, Pantone, bleed. A logo exported once at 800 pixels for a website cannot go on a sign, and discovering that at the print shop costs you weeks you had already promised to someone else.
You look smaller than you are
The work is good. The presentation says side project. Clients decide what you're worth from what they can see, long before they ever speak to you.

What you get

A whole identity, not a single file.

Everything below arrives as working files with written rules for using them — so the system still holds two years from now, whoever happens to be making the artwork.

Logo suite

Not one logo. The full set you actually need, once your name starts appearing in places you didn't plan for.

Primary logo and lockup
Secondary and stacked versions
Icon and favicon mark
Black, white and one-colour cuts

Colour and typography

The two things that make you recognisable from across a room, before anyone reads a single word.

Palette with print and screen values
Contrast ratios checked for accessibility
Type system for print and web
Licensing sorted, no font surprises

Brand guidelines

The document that stops the system falling apart the first time somebody else opens the files.

Logo spacing, sizing and misuse rules
Colour and type specimens
Photography and tone direction
A PDF anyone on your team can follow

Applied and print-ready

The system put to work on the pieces you need first, so it arrives proven rather than theoretical.

Business card and stationery
Social media templates
Packaging or signage direction
All source and export files, yours to keep

Selected work

Five identities, five different problems.

Every one of these started as a conversation about the business, not about the logo. What the mark looks like is the last decision we make, not the first.

AD Welder

A welding workshop that needed to read as precise rather than as cheap and industrial. The mark comes out of a weld seam; the card stock does the rest of the talking.

Nuage

Minimalist skincare, where restraint is the product itself. Almost nothing on the card — which is always the hardest version to get right.

Cafe Museum

A café inside a cultural space, so the identity had to sit beside the art on the walls without ever competing with it.

UNQ Studio

An architecture practice. One mark, drawn to survive being engraved, embossed, and set two millimetres tall on a drawing sheet.

Molekul Food & Soul Lab

Science on the plate. The signage was designed before the logo was finished — knowing exactly where a mark lands changes what it ought to be.

How we work

From first conversation to final files.

01
30 minutes
Free consultation
We talk about the business, the customers, and what the brand actually has to do. No sales script. You leave with a clear picture of what you need — even in the cases where that turns out not to be us.
02
1 week
Strategy and direction
Positioning, tone, and two or three visual directions on the table. We agree on one before anything gets refined, so we're never spending three weeks polishing the wrong idea.
03
2–3 weeks
Design and refinement
The chosen direction becomes a full system. Two rounds of revisions are built into the price — enough to get it right, few enough to keep the work decisive.
04
1 week
Guidelines and handover
Every file exported in every format you'll need, the guidelines written, and a walkthrough so you can actually use all of it without calling us.

Investment

Clear prices, nothing hidden.

Logo Suite

For a new business that needs a mark and the basics done properly.

from €700

Timeline · 2–3 weeks

Primary, secondary and icon marks
Black, white and one-colour cuts
Core colour palette
Two typefaces, print and web
All source and export files

Brand Identity

The usual choice — everything needed to look like one company everywhere at once.

from €1,200

Timeline · 4–6 weeks

Everything in Logo Suite
Full colour system with accessibility ratios
Complete typographic scale
Brand guidelines PDF
Business card and stationery
Social media templates
Two rounds of revisions

Identity & Rollout

When the identity has to land on packaging, signage, or a whole print run.

from €1,800

Timeline · 6–8 weeks

Everything in Brand Identity
Packaging or signage design
Print-ready artwork and pre-press
Extended guidelines with applications
Photography art direction
Launch assets for social and email

Prices are starting points and depend on how many applications you need. You get an exact quote after the free consultation. Typefaces with commercial licences are billed at cost, and never without your approval first.

Common questions

What people ask before they commit.

What's the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the system it lives inside: colour, typography, layout, imagery, and the rules holding them together. A logo on its own can't make a business card, a shopfront and an Instagram post look like they came from the same company. The system is the part that does that.

How long does brand identity design take?

Two to three weeks for a logo suite, four to six for a full identity. The timeline depends mostly on how quickly we get feedback at each stage — the design work itself is predictable, the waiting is what stretches.

How many logo concepts do I get?

Two or three directions, each one a genuine proposal we would be happy to build out. We don't present ten options. That's a way of handing the designer's job back to the client, and it reliably produces weaker work than committing to a small number of considered ideas.

What if I already have a logo I like?

Then we keep it and build the system around it — plenty of projects start exactly there. We'll tell you honestly if the mark won't survive being used small or in one colour, but we won't redraw something just for the sake of having redrawn it.

What files do I actually get at the end?

All of them. Vector source files, plus exports in every format for print and screen, including one-colour and reversed versions. They're yours outright — no ongoing fee, no licence to renew, and no need to come back to us to use your own brand.

Do you work with businesses outside Serbia?

Yes. Most projects run entirely online, with clients across Serbia and Europe. If you happen to be in Novi Sad, we're glad to meet in person.

Why a logo on its own is the most expensive thing you can buy

A logo is cheap to commission and expensive to own. The cost arrives later, in pieces: the business card that needed a second typeface nobody chose, the sign painter asking for a vector file that doesn't exist, the intern picking a blue by eye because there was never a value written down. Every one of those is a small decision made by whoever happened to be there, and a brand is nothing more than the sum of those decisions. Buy only the mark and you have bought the one part of the identity that takes the least discipline to maintain.

What a brand identity does is take those decisions out of the day. Colour stops being a preference and becomes a specification. Typography stops being whatever was already installed on the laptop. The logo gets a minimum size, a clear space, and a defined set of situations it is allowed to appear in. None of that is decoration — it is the infrastructure that lets a business of three people put out work that looks like a business of thirty, consistently, without a designer in the room every single time.

The other reason to build the whole system is that it is the only way to find out whether the mark actually works. A logo looks fine in the middle of a white slide; that proves nothing at all. It has to hold up embossed on card, reversed out of a photograph, two millimetres tall in a footer, and cropped to a circle by a platform that never asked your permission. We design the applications alongside the mark for exactly that reason — so the weaknesses surface during the project, while they are still cheap to fix, instead of eighteen months later on a shopfront you have already paid for.

We work with small businesses and studios in Novi Sad and across Europe: hospitality, architecture, skincare, food, trades. Every identity is built from the business outward rather than from a trend inward, and every one is handed over with the source files and the rules, so that it stays yours.

Next step

Half an hour, no obligation.

Tell us about the business and what isn't working. You'll leave with a concrete recommendation and a price — no pressure and no sales script.

Book a free consultation