A day in Belgrade at the Webflow conference — design, development and AI on one programme, and the regional creative scene in one building.
- When
- Where
- Belgrade, Serbia
One day in Belgrade, at flowConf 2026. A conference built around Webflow, but not only about it — the programme ran across design, development, and where AI has landed in both.
Design and build in the same room
Most events pick a side. This one didn't, and that's the reason to go. The people who draw the thing and the people who build it sat through the same talks, which means the arguments happened in the room instead of six weeks later over email.
AI turned up across most of the programme, the way it turns up in most conversations this year. What made it bearable was that people treated it as a tool inside a workflow rather than a position to defend.
The regional scene, in one place
The rest of the value was in the hallway. Designers and developers from across the region — the ones I otherwise only see as avatars — in one building, for a day.
That's rarer here than it sounds. A scene that only meets online stays polite. Put it in a room and you get the honest version: what people are charging, what they're quietly struggling with, how much of the AI talk survives contact with a real client.
Belgrade doesn't get many days like this. This one earned it.
